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GANT AB has appointed Patrik Nilsson as CEO effective August 1, 2014. In this role Nilsson will lead all GANT’s operations globally and will report to the Chairman of the Board, José Luis Duran.


Patrik Nilsson joins GANT from adidas group, where he most recently held the position as President of adidas North America. Nilssons appointment underlines GANTs clear ambition of a strong brand culture in an international lifestyle arena.

GANT AB has appointed Patrik Nilsson as CEO effective August 1, 2014. In this role Nilsson will lead all GANT’s operations globally and will report to the Chairman of the Board, José Luis Duran.
Patrik Nilsson joins GANT from adidas group, where he most recently held the position as President of adidas North America. Nilssons appointment underlines GANTs clear ambition of a strong brand culture in an international lifestyle arena.
“GANT is today one of the world’s leading American Sportswear brands and I’m very excited to welcome Patrik Nilsson as new CEO. With his extensive international experience, and strong knowledge in building and refining leading iconic brands he will bring important expertise in sales, marketing and product knowledge” says José Luis Duran.
Patrik Nilsson has a 23 year long and successful track record with the adidas Group. Since 2007 Patrik has been the President of adidas North America, and since October 2013 he additionally assumed the responsibility for Reebok North America. Under his leadership adidas North America has delivered record-breaking growth and doubled its profitability.
“I am thrilled to join GANT at this important time, states Patrik. It has forever been a brand close to my heart and its storied past is intriguing to me. I am looking forward to provide visionary leadership and to help continuing to build a strong culture and brand together with my new colleagues” he continues.
For further information, please contact Global Marketing Director, Caroline Roth at caroline.roth@gant.com
GANT is a lifestyle brand, with an American Sportswear heritage, offering contemporary high quality casual wear with a European touch. The company’s values are based on its authentic American East Coast heritage, dating back to its inception in New Haven, CT, USA in 1949. Since then the brand has been further developed, taking influence from Europe, and today enjoys a global presence in over 60 countries, with over 700 stores and 4,000 selected retailers. The collections comprise clothes for men, women and kids. In addition, watches, footwear, eyewear, fragrance, underwear and home furnishings are licensed under the GANT brand.In 2013, brand sales for GANT amounted to MSEK 9,000.
GANT AB has appointed Patrik Nilsson as CEO effective August 1, 2014. In this role Nilsson will lead all GANT’s operations globally and will report to the Chairman of the Board, José Luis Duran.


Patrik Nilsson joins GANT from adidas group, where he most recently held the position as President of adidas North America. Nilssons appointment underlines GANTs clear ambition of a strong brand culture in an international lifestyle arena.


“GANT is today one of the world’s leading American Sportswear brands and I’m very excited to welcome Patrik Nilsson as new CEO. With his extensive international experience, and strong knowledge in building and refining leading iconic brands he will bring important expertise in sales, marketing and product knowledge” says José Luis Duran.


Patrik Nilsson has a 23 year long and successful track record with the adidas Group. Since 2007 Patrik has been the President of adidas North America, and since October 2013 he additionally assumed the responsibility for Reebok North America. Under his leadership adidas North America has delivered record-breaking growth and doubled its profitability.


“I am thrilled to join GANT at this important time, states Patrik. It has forever been a brand close to my heart and its storied past is intriguing to me. I am looking forward to provide visionary leadership and to help continuing to build a strong culture and brand together with my new colleagues” he continues.


GANT is a lifestyle brand, with an American Sportswear heritage, offering contemporary high quality casual wear with a European touch. The company’s values are based on its authentic American East Coast heritage, dating back to its inception in New Haven, CT, USA in 1949. Since then the brand has been further developed, taking influence from Europe, and today enjoys a global presence in over 60 countries, with over 700 stores and 4,000 selected retailers. The collections comprise clothes for men, women and kids. In addition, watches, footwear, eyewear, fragrance, underwear and home furnishings are licensed under the GANT brand.In 2013, brand sales for GANT amounted to MSEK 9,000.

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